September 28, 2020
Brands & IPL swipe right on each other!
Since its inception in 2008, IPL as a brand, has only climbed up the ladder of equity by combining the love of cricket with excitement of entertainment. And who can forget the role of HotStar which...
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August 21, 2020
Divided by Corona, united by digital
Alright, let us begin by accepting the fact that till a vaccine for the Coronavirus is available, digital platforms will be the primary means of communication for any occasion.
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June 19, 2020
The pre-requisites of being vocal for local
Every household in India probably indulged in a harmless guessing game on May 12 before the clock struck 8. While people were busy trying to predict what the PM’s address is going to be about, lock...
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May 19, 2020
Dating in the times of distancing
The prospect of a quarantine started initially as a pleasant surprise. The first few days filled the air and our phones with oodles of hope, gratitude and joy for various reasons. Some touted the q...
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April 13, 2020
Branding in the face of a pandemic
The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or projections, no ma...
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March 22, 2020
It’s social long distancing time
Promote yourself from practicing social distancing to social long distancing. Talk about it anywhere, everywhere. During a brand key workshop with a hospital, the insight that was zeroed in on fr...
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