April 13, 2020
Branding in the face of a pandemic
The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or projections, no ma...
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March 22, 2020
It’s social long distancing time
Promote yourself from practicing social distancing to social long distancing. Talk about it anywhere, everywhere. During a brand key workshop with a hospital, the insight that was zeroed in on fr...
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October 23, 2019
Brands: The new health and wellness coaches
The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state of complete physical, mental, and social well-being". There is a fundamental shift hap...
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July 27, 2019
Overkill of cause marketing
Overkill of Cause Marketing Brands these days live by cause marketing. Irrespective of whether or not the brand DNA supports the cause, it is important to stay in “vogue” and momentarily show ...
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June 27, 2019
The cup that makes everyone win
Bollywood, politics and cricket have and will continue to be one of the biggest advertising festivals and moments for brands, as they are aware that the attention of the masses is notably high, cra...
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