June 19, 2020
The pre-requisites of being vocal for local
Every household in India probably indulged in a harmless guessing game on May 12 before the clock struck 8. While people were busy trying to predict what the PM’s address is going to be about, lock...
Read More
May 19, 2020
Dating in the times of distancing
The prospect of a quarantine started initially as a pleasant surprise. The first few days filled the air and our phones with oodles of hope, gratitude and joy for various reasons. Some touted the q...
Read More
April 13, 2020
Branding in the face of a pandemic
The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or projections, no ma...
Read More
March 22, 2020
It’s social long distancing time
Promote yourself from practicing social distancing to social long distancing. Talk about it anywhere, everywhere. During a brand key workshop with a hospital, the insight that was zeroed in on fr...
Read More
October 23, 2019
Brands: The new health and wellness coaches
The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state of complete physical, mental, and social well-being". There is a fundamental shift hap...
Read More