May 19, 2020
Dating in the times of distancing
The prospect of a quarantine started initially as a pleasant surprise. The first few days filled the air and our phones with oodles of hope, gratitude and joy for various reasons. Some touted the q...
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April 13, 2020
Branding in the face of a pandemic
The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or projections, no ma...
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March 22, 2020
It’s social long distancing time
Promote yourself from practicing social distancing to social long distancing. Talk about it anywhere, everywhere. During a brand key workshop with a hospital, the insight that was zeroed in on fr...
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October 23, 2019
Brands: The new health and wellness coaches
The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state of complete physical, mental, and social well-being". There is a fundamental shift hap...
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