April 13, 2020
Branding in the face of a pandemic
The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or projections, no ma...
Read MoreMarch 22, 2020
It’s social long distancing time
Promote yourself from practicing social distancing to social long distancing.
Talk about it anywhere, everywhere.
During a brand key workshop with a hospital, the insight that was zeroed in on fr...
Read MoreFebruary 24, 2020
Engineering a craving via creative food advertising
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Have you ever wondered, why is the ‘feeling’ of wanting to consume chips or chocolate is ‘stronger’ than the need to have a carrot? It’s a craving or rather a ...
Read MoreJanuary 20, 2020
Factors influencing creativity are majorly, non-conscious actions
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To put simply, there are psychological factors influencing creativity behind a brand or a campaign. These fac...
Read MoreNovember 25, 2019
Celebrity couple endorsements - blockbuster or lackluster
Cinema and cricket are the two great loves of the country. The 2C’s have seen the strongest emergence of the third big C, Celebrities. India swears by star power. What's the testimony of it you say...
Read MoreOctober 23, 2019
Brands: The new health and wellness coaches
The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state
of complete physical, mental, and social well-being".
There is a fundamental shift hap...
Read MoreOctober 5, 2019
The age of singles ~ are brands doing something to keep up?
Comprising 1% of India’s population, these digitally forward consumers have more disposable income than other consumer segments, and are shaping market dynamics with their evolved priorities and ne...
Read MoreJuly 27, 2019
Overkill of cause marketing
Overkill of Cause Marketing
Brands these days live by cause marketing.
Irrespective of whether or not the brand DNA supports the cause, it is important to stay in “vogue” and momentarily show ...
Read MoreJune 27, 2019
The cup that makes everyone win
Bollywood, politics and cricket have and will continue to be one of the biggest advertising festivals and moments for brands, as they are aware that the attention of the masses is notably high, cra...
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