June 19, 2020
The pre-requisites of being vocal for local
Every household in India probably indulged in a harmless guessing game on May 12 before the clock struck 8. While people were busy trying to predict what the PM’s address is going to be about, lock...
Read MoreMay 23, 2020
Corona is here to stay and so is the socially conscious consumer
In a grim statement made by the Health Ministry, “Corona is here to stay and we should learn to live with it till a vaccine is discovered”, we are overwhelmed by fear, especially in a populated and...
Read MoreMay 19, 2020
Dating in the times of distancing
The prospect of a quarantine started initially as a pleasant surprise. The first few days filled the air and our phones with oodles of hope, gratitude and joy for various reasons. Some touted the q...
Read MoreApril 13, 2020
Branding in the face of a pandemic
The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or projections, no ma...
Read MoreMarch 22, 2020
It’s social long distancing time
Promote yourself from practicing social distancing to social long distancing.
Talk about it anywhere, everywhere.
During a brand key workshop with a hospital, the insight that was zeroed in on fr...
Read MoreFebruary 24, 2020
Engineering a craving via creative food advertising
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Have you ever wondered, why is the ‘feeling’ of wanting to consume chips or chocolate is ‘stronger’ than the need to have a carrot? It’s a craving or rather a ...
Read MoreJanuary 20, 2020
Factors influencing creativity are majorly, non-conscious actions
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To put simply, there are psychological factors influencing creativity behind a brand or a campaign. These fac...
Read MoreNovember 25, 2019
Celebrity couple endorsements - blockbuster or lackluster
Cinema and cricket are the two great loves of the country. The 2C’s have seen the strongest emergence of the third big C, Celebrities. India swears by star power. What's the testimony of it you say...
Read MoreOctober 23, 2019
Brands: The new health and wellness coaches
The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state
of complete physical, mental, and social well-being".
There is a fundamental shift hap...
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