September 25, 2020
How COVID-19 has affected the Indian festive shopper
2020 has given us very few reasons to smile. This last quarter is definitely going to be one of the most compelling of those reasons. Packed with Navratri, Dushhehra, Diwali and Christmas
Read MoreAugust 21, 2020
Divided by Corona, united by digital
Alright, let us begin by accepting the fact that till a vaccine for the Coronavirus is available, digital platforms will be the primary means of communication for any occasion.
Read MoreAugust 8, 2020
The uncomfortable truth of content - aftermath of TikTok
If TikTok were a person, its story would make for a great biography on the celluloid. Its product life cycle has had more twists and turns than the life of protagonist bahu on any K-serial.
Read MoreJune 19, 2020
The pre-requisites of being vocal for local
Every household in India probably indulged in a harmless guessing game on May 12 before the clock struck 8. While people were busy trying to predict what the PM’s address is going to be about, lock...
Read MoreMay 23, 2020
Corona is here to stay and so is the socially conscious consumer
In a grim statement made by the Health Ministry, “Corona is here to stay and we should learn to live with it till a vaccine is discovered”, we are overwhelmed by fear, especially in a populated and...
Read MoreMay 19, 2020
Dating in the times of distancing
The prospect of a quarantine started initially as a pleasant surprise. The first few days filled the air and our phones with oodles of hope, gratitude and joy for various reasons. Some touted the q...
Read MoreApril 13, 2020
Branding in the face of a pandemic
The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or projections, no ma...
Read MoreMarch 22, 2020
It’s social long distancing time
Promote yourself from practicing social distancing to social long distancing.
Talk about it anywhere, everywhere.
During a brand key workshop with a hospital, the insight that was zeroed in on fr...
Read MoreFebruary 24, 2020
Engineering a craving via creative food advertising
Listen to this post:
Have you ever wondered, why is the ‘feeling’ of wanting to consume chips or chocolate is ‘stronger’ than the need to have a carrot? It’s a craving or rather a ...
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