October 5, 2019
The Age of Singles ~ Are brands doing something to keep up?
Comprising 1% of India’s population, these digitally forward consumers have more disposable income than other consumer segments, and are shaping market dynamics with thei...
Read MoreJuly 27, 2019
Overkill of Cause Marketing
Overkill of Cause Marketing
Brands these days live by cause marketing.Irrespective of whether or not the brand DNA supports the cause, it is important to stay in “v...
Read MoreJune 27, 2019
The cup that makes everyone win
Bollywood, politics and cricket have and will continue to be one of the biggest advertising festivals and moments for brands, as they are aware that the attention of the ...
Read MoreApril 22, 2019
Please mind the gap
“Customer is King” is a motto that product and service providers have been swearing by for years together. It perfectly accentuates the importance and centrality of custo...
Read MoreMarch 27, 2019
How’s the josh? – highs and lows of moment marketing
“How’s the Josh?” seems to be a particularly popular phrase that is making the rounds now. A number of Indian brands are
Read MoreJuly 14, 2017
Role play - why everything is our business
Most often, the word “empathy” is used in connotation with emotional life situations. At PAD, our philosophy of empathy stems
Read MoreJuly 14, 2017
How Mandela replaced Gandhi
There has always been a tendency among the ruling establishments across the world to equate the ruling government with the country. This helps the government establish
Read MoreMarch 27, 2017
The difference a few words can make
The world has always been fuelled by powerful conversations. That’s because progress is primarily triggered by
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