April 22, 2019
Please mind the gap
“Customer is King” is a motto that product and service providers have been swearing by for years together. It perfectly accentuates the importance and centrality of customers to any business under ...
Read MoreMarch 27, 2019
How’s the josh? – highs and lows of moment marketing
“How’s the Josh?” seems to be a particularly popular phrase that is making the rounds now. A number of Indian brands are
Read MoreJuly 14, 2017
Role play - why everything is our business
Most often, the word “empathy” is used in connotation with emotional life situations. At PAD, our philosophy of empathy stems
Read MoreJuly 14, 2017
How Mandela replaced Gandhi
There has always been a tendency among the ruling establishments across the world to equate the ruling government with the country. This helps the government establish
Read MoreMarch 27, 2017
The difference a few words can make
The world has always been fuelled by powerful conversations. That’s because progress is primarily triggered by
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