July 27, 2019
Overkill of cause marketing
Overkill of Cause Marketing Brands these days live by cause marketing. Irrespective of whether or not the brand DNA supports the cause, it is important to stay in “vogue” and momentarily show ...
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June 27, 2019
The cup that makes everyone win
Bollywood, politics and cricket have and will continue to be one of the biggest advertising festivals and moments for brands, as they are aware that the attention of the masses is notably high, cra...
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April 22, 2019
Please mind the gap
“Customer is King” is a motto that product and service providers have been swearing by for years together. It perfectly accentuates the importance and centrality of customers to any business under ...
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October 18, 2017
#MeToo
Over the last 48 hours, the #MeToo hashtag has taken over social media. The revelations are shocking, but not surprising; the sheer scale of it staggering. People – of all genders, religions, ages,...
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July 14, 2017
How Mandela replaced Gandhi
There has always been a tendency among the ruling establishments across the world to equate the ruling government with the country. This helps the government establish
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