October 23, 2019
Brands: The new health and wellness coaches
The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state of complete physical, mental, and social well-being". There is a fundamental shift hap...
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July 27, 2019
Overkill of cause marketing
Overkill of Cause Marketing Brands these days live by cause marketing. Irrespective of whether or not the brand DNA supports the cause, it is important to stay in “vogue” and momentarily show ...
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June 27, 2019
The cup that makes everyone win
Bollywood, politics and cricket have and will continue to be one of the biggest advertising festivals and moments for brands, as they are aware that the attention of the masses is notably high, cra...
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April 22, 2019
Please mind the gap
“Customer is King” is a motto that product and service providers have been swearing by for years together. It perfectly accentuates the importance and centrality of customers to any business under ...
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October 18, 2017
Over the last 48 hours, the #MeToo hashtag has taken over social media. The revelations are shocking, but not surprising; the sheer scale of it staggering. People – of all genders, religions, ages,...
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