January 20, 2020
Factors influencing creativity are majorly, non-conscious actions
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To put simply, there are psychological factors influencing creativity behind a brand or a campaign. These fac...
Read MoreNovember 25, 2019
Celebrity couple endorsements - blockbuster or lackluster
Cinema and cricket are the two great loves of the country. The 2C’s have seen the strongest emergence of the third big C, Celebrities. India swears by star power. What's the testimony of it you say...
Read MoreOctober 23, 2019
Brands: The new health and wellness coaches
The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state
of complete physical, mental, and social well-being".
There is a fundamental shift hap...
Read MoreOctober 5, 2019
The age of singles ~ are brands doing something to keep up?
Comprising 1% of India’s population, these digitally forward consumers have more disposable income than other consumer segments, and are shaping market dynamics with their evolved priorities and ne...
Read MoreJuly 27, 2019
Overkill of cause marketing
Overkill of Cause Marketing
Brands these days live by cause marketing.
Irrespective of whether or not the brand DNA supports the cause, it is important to stay in “vogue” and momentarily show ...
Read MoreJune 27, 2019
The cup that makes everyone win
Bollywood, politics and cricket have and will continue to be one of the biggest advertising festivals and moments for brands, as they are aware that the attention of the masses is notably high, cra...
Read MoreApril 22, 2019
Please mind the gap
“Customer is King” is a motto that product and service providers have been swearing by for years together. It perfectly accentuates the importance and centrality of customers to any business under ...
Read MoreMarch 27, 2019
How’s the josh? – highs and lows of moment marketing
“How’s the Josh?” seems to be a particularly popular phrase that is making the rounds now. A number of Indian brands are
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