March 28, 2023
Why do great colleagues leave?
Why do great colleagues leave?
That's a question I've been pondering for some time now. Every scenario is unique, but if you take a step back, it usually comes down to the following:
lacking cr...
Read MoreMarch 28, 2023
Hyderabad becoming a hub for national brands
Hyderabad is becoming a hub for national brands in India, attracting businesses to establish their operations in the city. Its strategic location, favorable business environment, skilled workforce,...
Read MoreMarch 28, 2023
Creative Commerce: The new wave of digital marketing
Creative commerce and D2C Marketing
Creative commerce has revolutionized the way businesses operate and has brought new dimensions to the world of commerce. With the advent of social media, busines...
Read MoreJune 8, 2021
What is brand positioning and why is it important?
Brand positioning is defined as the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. This means that the way you position a brand s...
Read MoreFebruary 3, 2021
Don’t let off-targeting beat you in your own game
It has become a normal phenomenon that audiences are bombarded with ads which have ‘little to no’ significance in them. Recently a LinkedIn user uploaded a status which clearly identified this prob...
Read MoreDecember 3, 2020
Caution in response or precaution in approach?
It has been barely a month since Tanishq’s ad around a baby shower ceremony of a Hindu bride in a Muslim family was taken down by the brand, that Tanishq has rammed into yet another roadblock. As s...
Read MoreNovember 13, 2020
The new abnormal
There is a dark question that sums up the current situation of the world, ‘if the world is going to hell in a bus then who would be the one driving it?’. And in this situation, considering ‘going t...
Read MoreOctober 27, 2020
Celeb brand value in the age of public media trial - undiminished or fragile?
In the fifth edition of Duff and Phelps’ prestigious Celebrity Brand Valuation Report on February 5 2020, Alia Bhatt ranked 7th most valuable on the list with her current brand value at $45.8 milli...
Read MoreSeptember 28, 2020
Brands & IPL swipe right on each other!
Since its inception in 2008, IPL as a brand, has only climbed up the ladder of equity by combining the love of cricket with excitement of entertainment. And who can forget the role of HotStar which...
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