It has become a normal phenomenon that audiences are bombarded with ads which have ‘little to no’ significance in them. Recently a LinkedIn user uploaded a status which...

It has been barely a month since Tanishq’s ad around a baby shower ceremony of a Hindu bride in a Muslim family was taken down by the brand, that Tanishq has rammed into yet...

There is a dark question that sums up the current situation of the world, ‘if the world is going to hell in a bus then who would be the one driving it?’. And in this...

In the fifth edition of Duff and Phelps’ prestigious Celebrity Brand Valuation Report on February 5 2020, Alia Bhatt ranked 7th most valuable on the list with her current brand...

Since its inception in 2008, IPL as a brand, has only climbed up the ladder of equity by combining the love of cricket with excitement of entertainment. And who can forget the...

2020 has given us very few reasons to smile. This last quarter is definitely going to be one of the most compelling of those reasons. Packed with Navratri, Dushhehra, Diwali and...

If TikTok were a person, its story would make for a great biography on the celluloid. Its product life cycle has had more twists and turns than the life of protagonist bahu on any...