branding – PAD Integrated Communications

June 19, 2020

The pre-requisites of being vocal for local

Every household in India probably indulged in a harmless guessing game on May 12 before the clock struck 8. While people were busy trying to predict what the PM’s address is...

May 23, 2020

Corona is here to stay and so is the socially conscious consumer

In a grim statement made by the Health Ministry, “Corona is here to stay and we should learn to live with it till a vaccine is discovered”, we are overwhelmed by fear,...

May 19, 2020

Dating in the times of distancing

The prospect of a quarantine started initially as a pleasant surprise. The first few days filled the air and our phones with oodles of hope, gratitude and joy for various reasons....

April 13, 2020

Branding in the face of a pandemic

The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or...

November 25, 2019

Celebrity couple endorsements - blockbuster or lackluster

Cinema and cricket are the two great loves of the country. The 2C’s have seen the strongest emergence of the third big C, Celebrities. India swears by star power. What's the...

October 23, 2019

Brands: The new health and wellness coaches

The World Health Organization defines health as "not merely the absence of disease or infirmity, but a state of complete physical, mental, and social well-being". There is a...

Category: branding

The pre-requisites of being vocal for local

Corona is here to stay and so is the socially conscious consumer

Dating in the times of distancing

Branding in the face of a pandemic

Brands: The new health and wellness coaches

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