Brand positioning is defined as the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. This means that the way...

Alright, let us begin by accepting the fact that till a vaccine for the Coronavirus is available, digital platforms will be the primary means of communication for any...

“Customer is King” is a motto that product and service providers have been swearing by for years together. It perfectly accentuates the importance and centrality of customers...