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August 21, 2020

Divided by Corona, united by digital

Alright, let us begin by accepting the fact that till a vaccine for the Coronavirus is available, digital platforms will be the primary means of communication for any...

August 8, 2020

The uncomfortable truth of content - aftermath of TikTok

If TikTok were a person, its story would make for a great biography on the celluloid. Its product life cycle has had more twists and turns than the life of protagonist bahu on any...

June 19, 2020

The pre-requisites of being vocal for local

Every household in India probably indulged in a harmless guessing game on May 12 before the clock struck 8. While people were busy trying to predict what the PM’s address is...

May 23, 2020

Corona is here to stay and so is the socially conscious consumer

In a grim statement made by the Health Ministry, “Corona is here to stay and we should learn to live with it till a vaccine is discovered”, we are overwhelmed by fear,...

May 19, 2020

Dating in the times of distancing

The prospect of a quarantine started initially as a pleasant surprise. The first few days filled the air and our phones with oodles of hope, gratitude and joy for various reasons....

April 13, 2020

Branding in the face of a pandemic

The times we are crusading through, currently as a species, are going to be etched forever in the memories of those alive to witness it. No amount of forecasting, annual plans or...

March 22, 2020

It’s social long distancing time

Promote yourself from practicing social distancing to social long distancing. Talk about it anywhere, everywhere. During a brand key workshop with a hospital, the insight that...

February 24, 2020

Engineering a craving via creative food advertising

Listen to this post: Have you ever wondered, why is the ‘feeling’ of wanting to consume chips or chocolate is ‘stronger’ than the need to have a carrot?...

January 20, 2020

Factors influencing creativity are majorly, non-conscious actions

Listen To This post: Your browser does not support the audio element. To put simply, there are psychological factors influencing creativity behind a brand or a...

November 25, 2019

Celebrity couple endorsements - blockbuster or lackluster

Cinema and cricket are the two great loves of the country. The 2C’s have seen the strongest emergence of the third big C, Celebrities. India swears by star power. What's the...

Divided by Corona, united by digital

The uncomfortable truth of content - aftermath of TikTok

The pre-requisites of being vocal for local

Corona is here to stay and so is the socially conscious consumer

Dating in the times of distancing

Branding in the face of a pandemic

Engineering a craving via creative food advertising

Factors influencing creativity are majorly, non-conscious actions

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